Yahoo Newsroom Key Facts
Rebranding Date – 4th October 2016
App Type – News
Description:
A catalog of stories (they call it ‘Vibes‘) with options to react (message/like) and share thoughts (post your own story or comment on other stories)
| FEATURES |
- Plethora of news categories from various sources (Business Insider, CNBC, Good Morning America etc.)
- Recommends news (they call it ‘My Feeds‘) based on selected categories and app usage
- Sleek User Interface
- Message (they call it ‘react’)/like stories to interact with other users
- Includes an option to add GIF to express emotions along with text while reacting to news/stories
- Users can post their thoughts on stories or create their own story with recommended categories (provides a search ability to categorize thoughts based on relevant existent Vibes)
- Push Notifications on recommended stories
| WHAT YOU MAY NOT LIKE: |
- There are too many categories; there is a search option, but inclusion of sub-categories would help users relate better
- Users may face some network lags
- Includes sponsored ads; these advertisements do not have a distinguished visualization and users may confuse these ads with their feeds
- Users cannot have their own avatar (image). The First letter of your name is used as your avatar when you interact with other users on stories
- Not supported Globally
FINAL THOUGHTS:
Yahoo has made significant updates in re-branding the app to make it more interactive, user-friendly and personalized (manages feeds based on usage behavior)
I see this as Reddit for the masses
-Yahoo’s senior Vice President of Publishing Products, Simon Khalaf, told Mashable
Although the App has some scope of improvements and we may see those in upcoming updates, this is still a good re-invent nonetheless.
Moftare Stars: 3.75/5